I feel like I’m getting a hang of these guided projects now. I used to spend a lot more time wrapping up the projects. Now I feel like I’m anticipating how I’ll use various parts of the analysis and making decisions about how to present them as I go. This reduces the amount of rework and editing I have to do to wrap up the project.
After investigating the distribution of spending I decided to create some custom bins for analyzing the distribution of spending, rather than repeatedly scrubbing out outliers. Rather than worrying as much about the mean and median, I looked at how many people seemed like they’d be willing to spend $59/month on our (hypothetical) offering.
I also did a preliminary analysis of various channels for advertising and sponsorships to show the (hypothetical) marketing team how we might be able to help them figure out the details of advertising campaigns.
I’d appreciate feedback on my presentation of the analysis. Was it easy to follow? What parts were challenging?
Notebook Updated: 20200828