I work for banking domain, I want to calculate the customer lifetime value to calculate RFM score, For M - Monetary I plan to consider LTV for the same.
Kindly help me with the formula to calculate LTV
I work for banking domain, I want to calculate the customer lifetime value to calculate RFM score, For M - Monetary I plan to consider LTV for the same.
Kindly help me with the formula to calculate LTV